William Morris Strawberry Thief Area Rug — Art Nouveau Floral Pattern, Non-Slip Velvet

A richly patterned area rug inspired by William Morris's celebrated Strawberry Thief design, where climbing florals and perched songbirds turn bare flooring into a piece of textile art.

✦ Design & Style

This rug draws on the Arts and Crafts tradition that made William Morris's textile prints timeless: dense botanicals, curling vines, and birdlife rendered in the kind of intricate, tapestry-like detail collectors look for. The pattern suits a wide range of interiors, from a grandmillennial mix of pattern and color to a quieter cottagecore room built around a single statement piece.

✦ Available Colors

The Strawberry Thief print comes in 15 colorways, ranging from the classic jewel-tone teal-blue and deep navy to sage green, warm red, and soft olive. Each colorway carries the same detailed botanical pattern, so the room sets the mood rather than the design.

✦ Dimensions

• 40 × 60 cm (16 × 24")
• 40 × 120 cm (16 × 47") — Runner
• 50 × 80 cm (20 × 31")
• 60 × 90 cm (24 × 36")
• 80 × 120 cm (31 × 47")
• 100 × 120 cm (39 × 47")
• 100 × 150 cm (39 × 59")
• 100 × 160 cm (39 × 63")
• 120 × 160 cm (47 × 63")
• 140 × 200 cm (55 × 79")
• 160 × 200 cm (63 × 79")

✦ Material

The top layer is a soft crystal velvet (100% polyester) that feels plush underfoot, backed by a non-slip rubber base built to grip hardwood, tile, and laminate flooring. The construction resists pilling and shedding, and stays comfortable in homes with kids and pets.

✦ Where to Use It

Place it in a living room, beside the bed, as a hallway runner, or in a bathroom or kitchen where the non-slip backing earns its keep. The pattern also works as a housewarming gift for anyone drawn to vintage prints, art nouveau decor, or maximalist, pattern-rich rooms.

✦ Care Instructions

• Vacuum regularly to remove dust and surface debris
• Spot clean with warm water (below 40°C / 104°F) and a mild, neutral detergent
• Air dry fully before placing it back on the floor
• Spot clean rather than machine wash for the best long-term color retention

✦ Package Contents

One William Morris-inspired Strawberry Thief area rug, in the size and colorway selected at checkout.

Decorative items and plants shown in photos are not included.

Each piece is shaped and finished by hand by our artisan partners, in small batches — no two pieces are exactly alike.

Free worldwide shipping. 30-day return window from delivery.

Dust gently with a soft brush. Keep away from direct moisture and prolonged direct sunlight.